Take one of our partners, James River Orthodontics, for example. The specific ways you choose to reach out to the community (whether itвЂ™s through donations, school event sponsorship, or supporting local businesses) speak to your unique values and the initiatives that your practice cares to support.Д¬hoose community outreach initiatives that align with your orthodontic brand. Community outreach enables you to showcase the core values that your practice lives by and was founded on. You can create a beautiful brand with a warm color scheme, family-focused imagery, and website content that highlights your dedication to the community, but if your practice isnвЂ™t actively living up to its word, it can come across as a bit phony.ДonвЂ™t just talk about it be about it. Community involvement gives you the opportunity to showcase your core values. Community outreach programs allow your team to get hands-on with the community, build genuine relationships within the community, represent your brand positively, and discuss the communityвЂ™s needs.Дў. Simply hearing and reading about community events doesnвЂ™t lend you the same insight that participating in, sponsoring and/or attending these events does. It also gives you the opportunity to represent your brand the way you want your brand to be perceived. When your goal is to provide the types of services and care that your community needs, gaining a firsthand understanding of your area is incredibly valuable.Д¬ommunity outreach allows your practice to hone in on your market audience and identify your audienceвЂ™s true desires to better optimize your brand identity or the types of services you provide. When your practice and team are actively involved with the community, you gain a better understanding of your communityвЂ™s needs. Community involvement helps you understand your communityвЂ™s needs. Practices that dedicate resources to bettering the community and become a true participant in the community tend to build some of the most recognizable, successful brands in their area.ДЎ. Spoiler: Yes it really is, and for many reasons! Your practiceвЂ™s community involvement can boost your word-of-mouth marketing, attract more patients, support people in need and help make your community a better place - all of which are great things. What does it mean to be actively involved with your community, and is it really that important for orthodontists?

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